AI-Powered STR Analysis

Turn STR Data into Revenue and Development Advantage

Transform static STR files into a live decision system for revenue optimization, competitive positioning, and hotel development strategy.

STR index and comp-set performance analysis
Pricing and mix optimization recommendations
Competitive positioning and share analysis
Development support for brand, HMA, and performance test decisions
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AI STR Insight Brief
Report analyzed

RGI

101

+4 pts

ARI

97

-2 pts

MPI

104

+3 pts

AI insight themes

Top 3

Weekday occupancy is outperforming comp set while ADR remains below market, indicating rate opportunity without demand risk.
Your comp set has been reducing weekend rates in the last 3 weeks; ADR index increase appears to be competitor-driven, not demand-driven.
Group contribution increased YoY but transient ADR declined, reducing overall rate index despite stable occupancy.

How STR Intelligence Works

From report ingestion to action-ready strategy across revenue and development paths.

Step 1

Normalize STR Reports

Ingest and structure STR data so trends and index movement are instantly visible.

Data intakeSTR ready
Occ
ADR
RevPAR
MPI
ARI
RGI
Step 2

Analyze Revenue & Competitive Gaps

AI pinpoints where ADR, occupancy, and share can improve against key competitors.

RGI
98
ARI
95
MPI
103
Gap flagged: weekday ADR below top comp-set
Step 3ARevenue Path

Generate Revenue Strategy

Produce pricing, mix, and competitive response recommendations to improve room revenue performance.

Revenue actionsHigh impact
Raise Tue-Thu ADR by 2.8%
Shift OTA share to direct by 4 pts
Defend premium weekend positioning
Step 3BDevelopment Path

Generate Development Strategy

Evaluate market strength, brand fit, and performance thresholds to support development decisions and HMA negotiations.

Development outputScenario ready
Market strength: 8.4 / 10
Brand fit: upper-upscale
Recommended ADR / Occ: $215-$235 at 72%-76%

Built for Revenue Strategy and Development Decisions

Our AI agents turn each STR report into two parallel decision briefs: one for immediate revenue action and one for longer-term development strategy. Teams get explainable insight context, not just index tables.

AI-written revenue plays by market, day-part, and segment
Comp-set narrative explaining what changed and why
Brand-fit scoring grounded in historical STR behavior
HMA and performance test scenarios with downside thresholds

Revenue Management Brief

High impact

Primary recommendation

Raise Tue-Thu ADR by 2.8% in high-share submarkets.

Upside

+$184K

RGI lift

+2.1 pts

Confidence

High

Development / HMA Negotiation Brief

1 key risk

Negotiation insight

Structure downside protection at $215 ADR and 74% occupancy threshold.

Market score

8.4 / 10

Brand fit

Upper-upscale

Confidence

Medium-high

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Automatically detect OTA payment discrepancies and ensure accurate deposits

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Match expected settlements with actual deposits across all payment processors

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Track loyalty program reimbursements and update your PMS with accurate revenue

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Streamline invoice processing with AI-powered automation and custom approval workflows

Ready to Turn STR Into Competitive Advantage?

See STR trends, comp-set shifts, and development recommendations in one AI workflow.

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